Bringing the taste of Pahang to the world's table.

"Tradition isn't meant to be kept — it's meant to be carried forward."

I'm Saharuddin Ahmad, born and raised in Pahang. I began my career in healthcare with a Diploma in Occupational Therapy from UiTM before moving into entrepreneurship and the food processing industry.

Today, I lead Laziz Global Sdn Bhd — a company bringing traditional Pahang dishes such as Ikan Patin and Sambal Hitam to market as frozen and ready-to-eat products — as well as Bukit Sena Resources Sdn Bhd in construction and infrastructure.

For a decade (2016–2026), I was active in the youth movement — including serving as President of the Pahang State Youth Council until October 2026 — with a mission to connect industry, community and young people. I hold a Master of Business Administration (MBA) from Universiti Malaysia Pahang Al-Sultan Abdullah.